The main content of flat cosmetic packaging box design-Yingmei Packaging

Meaning. Flat, the word comes from the style and shape we need to use for this kind of cosmetic packaging box design, it does not belong to the Chinese secondary world at all. The earliest from a corporate financial management, intended to remove the vertical redundant structure, to reach the horizontal development of efficient management personnel organization theory system. Later, it was gradually applied to visual technology design, decorative arts effects, characterized by the removal of redundant perspective, texture, volume and other 3D elements, deletion and simplification to highlight the student information has important research content, presenting a clean and tidy interface of a different style of product design.

According to the literature, this flat visual expression appeared in Germany in the 1920s, and then became popular in Switzerland in the 1940s and 1950s, known as the "Swiss Style" (Swiss Style).

Characteristics of graphic design. cosmetic packaging box design is summarized in five characteristics, namely, rejecting special effects and avoiding any elements of object design as much as possible: interface elements, simple shapes and bold color schemes; optimizing typography and using particularly simple elements: applying flat style to cosmetic packaging box design, which is more internationalized, more convenient and more practical than previous object design. Emphasizing that "less is more", reducing the complexity of decorative elements can enhance the transmission of information and optimize the information structure, which is the highlight of flat packaging.