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Yingmei Packaging Box Manufacturer creates high-quality gift box packaging and gift bags for global brands.

Crafting a New Chapter in Luxurious Packaging with Dior

A Collaboration Chronicle by Yingmei Packaging

In the realm of packaging, collaborating with globally renowned brands is a testament to strength and a catalyst for innovation. Yingmei Packaging is honored to have partnered deeply with the fashion and beauty giant Dior, co-creating several iconic packaging boxes. This journey of collaboration is not only an exploration of packaging craftsmanship but also a practice of perfectly blending brand value with customer needs.

DIOR Brand Introduction

Dior, an iconic brand in the fashion and beauty industry, has been at the forefront of trends since its founding in 1946. From haute couture to luxurious beauty products, Dior has captivated a global audience with its unique designs, exceptional quality, and rich cultural heritage. Its beauty line, renowned for its exquisite formulations and cutting-edge technology, is highly favored by consumers.


Dior pursues perfection in product packaging, viewing it as a vital medium for brand identity. Each packaging design is meticulously crafted to embody the brand’s essence of luxury, elegance, and innovation. With our profound understanding of luxury design and efficient execution capabilities, we have become a trusted long-term packaging design partner for Dior.

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Dior's packaging needs to be innovative, with classic elements to maintain the brand's recognisability and bold creations that incorporate current artistic trends.

I want the packaging to be a mobile work of art that attracts the eye wherever it goes, and that inspires the consumer's desire for beauty.

Co-operation needs and challenges

Cultural Integration Needs
Dior aims to incorporate traditional Chinese cultural elements into specific product packaging to appeal to consumers in the Chinese market. This integration must maintain the brand's premium image, achieving a seamless blend of traditional culture and modern fashion.
Craftsmanship Precision Needs
For packaging featuring special designs and techniques, such as gold stamping on dark-colored boxes, Dior demands exceptional precision to ensure clear, long-lasting patterns that reflect the brand's luxurious quality.
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Cost Control Needs
While utilizing premium materials and exquisite craftsmanship, Dior seeks to enhance market competitiveness through effective cost management, achieving a balance between packaging quality and cost efficiency.
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Co-operation needs and challenges

Cultural Integration Needs
Dior aims to incorporate traditional Chinese cultural elements into specific product packaging to appeal to consumers in the Chinese market. This integration must maintain the brand's premium image, achieving a seamless blend of traditional culture and modern fashion.
Craftsmanship Precision Needs
For packaging featuring special designs and techniques, such as gold stamping on dark-colored boxes, Dior demands exceptional precision to ensure clear, long-lasting patterns that reflect the brand's luxurious quality.
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Cost Control Needs
While utilizing premium materials and exquisite craftsmanship, Dior seeks to enhance market competitiveness through effective cost management, achieving a balance between packaging quality and cost efficiency.
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How to Tackle High-Demand Challenges?

Dior's success in the Chinese market relies heavily on its localization strategy, and we have demonstrated unique strengths in cultural integration. For instance, the Spring Festival gift boxes incorporate traditional paper-cutting art and auspicious patterns, preserving Dior's sense of luxury while resonating with Chinese consumers' cultural identity. This ability to blend global branding with local culture is the key to our ongoing collaboration with Dior.

Cultural Integration Challenge
During the design of the Chinese-style gift box, we addressed the challenge of blending traditional culture with modern design through extensive communication with the Dior team. By reinterpreting traditional patterns with contemporary lines, we successfully merged culture and fashion.
Pattern Integration and Print Quality Control
In the design of the floral series gift box, we collaborated closely with Dior, iterating the floral patterns multiple times and conducting numerous print tests. This ensured the patterns aligned with the brand's style and maintained high print quality.
Craftsmanship Details and Structural Optimization
The "Starlight" series gift box faced challenges with gold stamping patterns and structural integrity. Through collaborative testing with suppliers, we optimized materials and techniques, resolving both pattern and structural issues.
Product Protection in Minimalist Design
For the minimalist-style packaging, we conducted multiple tests and optimizations, selecting the right paper and designing secure slots to ensure product safety while maintaining aesthetic appeal and functionality.
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★★★★★ founder of Yingmei
"As the founder of Yingmei, I am filled with anticipation for the opportunity to collaborate with Dior. Dior's fashion philosophy has always deeply inspired me, and each collaboration is both a challenge and an opportunity. I am eager to merge my understanding of aesthetics with Dior's brand spirit, using innovative design to imbue packaging with unique charm, making every piece a timeless classic."
Nancy
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In-Depth Analysis of DIOR Packaging Case Study

DIOR has chosen to partner with us long-term because of our exceptional capabilities in luxury design, cultural insight, innovative functionality, efficient execution, and market value enhancement. We are not just a packaging design service provider for DIOR but also a co-creator of its brand value. Moving forward, we will continue to leverage our expertise and innovation to help DIOR shine in the global market.

Chinese-Style Gift Box Packaging
Floral Series Gift Box Packaging
"Starlight" Series Gift Box Packaging
Minimalist-Style Packaging Box
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Chinese-Style Gift Box Packaging – An Innovative Example of Cultural Integration

Combining 3D printing with hand-carving techniques to achieve both high precision and artistic appeal.
Designing custom fasteners through precise calculations and multiple tests, ensuring the tassels are both secure and visually pleasing.
Conducting numerous material and process tests to achieve a gold stamping effect resembling gold-thread embroidery, with clear patterns and long-lasting brilliance.
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Floral Series Gift Box Packaging – A Perfect Encounter of Nature and Luxury

To ensure the floral patterns aligned with Dior's style, we collaborated closely with Dior's team, iterating multiple times to finalize the ideal design.
We conducted numerous proofs and adjustments with the printing factory to ensure consistent print quality and color accuracy, meeting Dior's high standards.
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"Starlight" Series Gift Box Packaging – The Ultimate Expression of Dreamlike Luxury

The intricate, dot-like star patterns required extremely precise craftsmanship. We repeatedly adjusted the stamping plates and process parameters, achieving a stable and clear gold stamping effect through extensive testing.
To ensure the gift box remains stable during transportation and use, we refined its structural design, making it both sturdy and durable.
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Minimalist-Style Packaging Box – The Luxurious Expression of Minimalism

How to provide adequate product protection while maintaining a minimalist design.
After multiple tests and optimizations, we selected lightweight yet sturdy paper and designed internal slots to ensure product safety.
The box lid's hinge was meticulously crafted to ensure smooth opening and closing, along with long-lasting durability.
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Yingmei's core advantages

Whether you require a hand-crafted approach or prefer strictly controlled automated production, even the ones from miniatures to large formats, Yingmei offers a full range of premium packaging solutions for your needs.

Yingmei Packaging has over 20 years of experience in packaging design and manufacturing, and is well versed in various materials and processes. It can quickly understand and meet customer needs, providing strong support for creating high-quality packaging.
The company gathers Asian design experts who possess the ability to integrate diverse cultures, accurately grasp the essence of the Dior brand, integrate innovative designs, and inject unique creativity into collaborative projects.
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The 18000 square meter factory located in Shanghai is equipped with internationally leading equipment and standardized production lines, with approximately 350 skilled workers and technicians to ensure efficient production and meet various order needs.
Through innovation in various aspects such as new materials and new processes, we have obtained 156 national patents, bringing unique advantages to packaging and enhancing product competitiveness.
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One stop packaging customization service

Yingmei custom packaging box and gift box manufacturers are available in personalized small production runs and high-volume orders. 

Consult Now
Let your brand tell a unique story through packaging like DIOR.
Music Gift Box
Music Gift Box is an innovative product that perfectly combines music and gift boxes. It is not only a simple packaging container but also a music box capable of playing wonderful music, bringing pleasure and relaxation to the recipient.
box with a two-piece lid
Like a luxurious eyelash packaging box, the tightly structured top and bottom cover provides good protection and a strong sense of opening ceremony, highlighting the high-end quality of the product.
Book-shaped packaging box
It looks like a book, has a unique opening method, and can be carefully designed with internal compartments to add artistic sense to the product. It is suitable for high-end food packaging.
Pull-out packaging box
It is often used for perfume packaging, which is convenient to take. The internal customized lining can protect the product and improve the display effect.
 Folding packaging box
Such as a sailing themed folding packaging box, it saves transportation space, is easy to assemble, and the surface pattern is fully presented by folding, suitable for cultural and creative, and small gift packaging.
Special shaped packaging box
Breaking through conventional shapes and accurately matching product contours. From mold development to cutting and forming, every step is carefully controlled to perfectly integrate packaging and products, with a strong sense of art and recognition.
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craft technology

Yingmei custom packaging box manufacturer has internationally leading printing equipment and standardized production lines and specialize in packaging design, printing and finishing. With many Asian design experts, we are a custom gift box manufacturer providing luxury packaging and gift boxes to over 100 customers worldwide.

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We are the best solution for your customized packaging
We guarantee to provide the highest quality products and the best customer experience for every order!
With the unlimited support of our product expert team, wiser decisions have been made.
From concept to your doorstep, we handle everything for you, simplifying your project.
Fully control your packaging size and adapt to your product without restrictions.
No need to search for multiple suppliers, just easily package the entire product line in one place.
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Get in touch with us
Just leave your email or phone number in the contact form so Yingmei custom packaging box and gift box manufacturer can send you a free quote for our wide range of designs!
No. 558 Fengjin Road, Xidu Street, Fengxian District, Shanghai city, China
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