Dior flower series gift box packaging design cooperation case

What the customer wanted: Dior wanted to design a packaging for its floral cosmetics collection that would not only appeal to the target consumer, but also reflect the luxury and elegance of the Dior brand, while matching the product characteristics of the floral collection.

Design concept and function:

Our design team adopted the concept of "natural luxury", combining classic elements of the Dior brand with floral patterns to create packaging that is both modern and full of nature. The packaging box is made of high-quality special paper, the surface is printed with exquisite floral patterns, and the iconic logo of Dior shows the high-end image of the brand. The function of the packaging is not only to protect the product, but also to enhance the unpacking experience of consumers, and the soft flannel layer is used inside to ensure the safety of the product during transportation.

Reflect the height of the packaging:

● Selection of materials: Eco-friendly and high-quality special paper is selected, as well as flannelette lining with a delicate touch.

● Printing process: High-precision printing technology is used to ensure bright colors and clear details of flower patterns.

● Structure design: The packaging structure is stable, easy to open and close, and increases the convenience of consumers.

● Brand identity: Dior's logo is presented with a gold stamping process, which increases the luxury of the packaging.

Problems encountered and solutions:

During the design and production process, we encountered the challenge of ensuring that the floral pattern blends perfectly with the Dior brand style. Working closely with the Dior design team, we went through many rounds of design iterations, and finally settled on a design that reflects the natural beauty without losing the luxury of the brand. In addition, in order to ensure the printing quality and color consistency, we made several proofing and adjustments with the printing house to ensure that the final product can meet the high standards of Dior.

Market response and evaluation:

This flower series gift box packaging has achieved a very good response in the market. Consumers generally believe that this packaging is beautifully designed and high-quality, which not only protects the product well, but also enhances their purchasing experience. Dior's customer feedback showed that the box not only increased the added value of the product, but also enhanced the brand image, making the sales performance of the flower collection in the market exceed expectations. Dior highly valued our professional services and high quality packaging design, believing that we successfully communicated their brand philosophy and product characteristics to consumers through packaging design.