Shiseido "flower" series cosmetics gift box packaging design cooperation case

Customer needs: Shiseido wanted to design a packaging for its "Flower" line of cosmetics that would visually appeal to the target consumer, while at the same time reflecting the brand's high-end and elegant, enhancing the consumer's purchasing experience.

Design concept and function:

Our design concept is "natural beauty and luxury fusion", through the packaging design to convey the Shiseido brand natural skin care concept and high-end image. The gift box uses soft pink as the main color, with exquisite floral patterns, to create an elegant and romantic atmosphere. The interior of the gift box is designed with a special fixed slot to ensure the safety and stability of the product during transportation, while providing an elegant display effect.

Reflect the height of the packaging:

● Color and pattern: Soft pink and exquisite floral patterns are used to convey the natural beauty and high-end image of the brand.

● Material selection: The use of high-quality special paper and lining materials to ensure the durability and touch of the packaging.

● Printing process: The use of high-precision printing technology to ensure the clarity and texture of flower patterns.

● Structure design: The gift box adopts magnetic opening and closing design, which increases the convenience of use and the protection of the product.

Problems encountered and solutions:

During the design and production process, we encountered the problem of how to ensure the clarity and color consistency of the floral pattern on the pink background. Working closely with our suppliers, we conducted multiple material and process tests and finally settled on a solution that guarantees both clear patterns and long-lasting color consistency. In addition, in order to ensure the structural stability of the gift box, we have optimized the folding and bonding process of the gift box to ensure the stability of the gift box during transportation and use.

Market response and evaluation:

This "flower ripple" series cosmetics gift box has achieved a very good response in the market. Consumers generally believe that this packaging is beautifully designed and high-quality, which not only protects the product well, but also enhances their purchasing experience. Shiseido's customer feedback shows that this packaging box not only increases the added value of the product, but also enhances the brand image, making the sales performance of the "flower ripple" series products in the market exceed expectations. Shiseido spoke highly of our professional services and high-quality packaging design, believing that we have successfully communicated their brand concept and product characteristics to consumers through packaging design, effectively enhancing the brand's market competitiveness.