LV "Star Trip" music gift box packaging design cooperation case

What the customer wanted: Louis Vuitton (LV) wanted to design a packaging for its limited-edition "Melody of the Stars" music gift box that visually reflected the luxury and uniqueness of the brand, while protecting the music boxes and accessories inside the gift box and providing an exceptional unboxing experience.

Design concept and function:

Our design concept is "the fusion of luxury and art", aiming to convey the high-end image of LV brand and the pursuit of art through packaging design. The gift box uses LV's signature orange as the main color, and the interior is decorated with stars and hot air balloon patterns, creating a mysterious and romantic adventure atmosphere. The interior of the gift box is designed with special fixed slots and compartments to ensure the safety and stability of the music box and accessories during transportation.

Reflect the height of the packaging:

● Color and pattern: The use of LV's signature orange and starry sky pattern reflects the brand's long history without losing a modern sense.

● Material selection: The use of high-quality special paper and lining materials to ensure the durability and touch of the packaging.

● Process details: The use of high-precision printing process and hot stamping technology to make the pattern more three-dimensional and exquisite.

● Structure design: The gift box adopts magnetic opening and closing design, which increases the convenience of use and the protection of the product.

Problems encountered and solutions:

During the design and production process, we encountered several major challenges

● Difficulties in the erection of LV round plate: In order to ensure that LV round plate can be stably erected when unpacking the box, we have carried out several structural designs and tests, and finally determined a solution that can ensure the stable erection of the round plate and facilitate the operation of consumers.

● The customization of music installation is not easy: the customization of music installation requires precise mechanical design and sound quality adjustment. We cooperate with professional music device manufacturers, after many debugging and optimization, to ensure the sound quality and durability of music devices.

● Winding mechanical device buried problem: In order to ensure that the winding mechanical device is both hidden and easy to operate, we designed a special hidden mechanical device inside the gift box, through accurate mechanical design and ergonomic considerations, to ensure the convenience and concealment of the device.

Market response and evaluation:

This "Starry Night Melody" music gift box has achieved a very good response in the market. Consumers generally believe that this packaging is beautifully designed and high-quality, which not only protects the product well, but also enhances their purchasing experience. LV's customer feedback shows that this packaging box not only increases the added value of the product, but also enhances the brand image, making the sales performance of the limited edition "Starry Melody" music gift box in the market exceed expectations. LV spoke highly of our professional services and high-quality packaging design, believing that we have successfully conveyed their brand concept and product characteristics to consumers through packaging design, effectively enhancing the brand's market competitiveness.