Shiseido "Jade Garden" series cosmetics gift box packaging design cooperation case

What customers want: Shiseido wanted to design a unique gift package for its "Jade Garden" cosmetics line to differentiate it from other products in the market, while enhancing the brand image and consumer buying experience.

Design concept and function:

Our design philosophy is "natural luxury", aiming to convey the natural aesthetics and high-end quality of the Shiseido brand through the packaging design. The gift box uses deep emerald green as the main color, symbolizing nature and vitality, and the surface is printed with delicate flower patterns, showing an elegant and luxurious atmosphere. The interior of the gift box is designed with a special fixed slot to ensure the safety and stability of the product during transportation, while providing an elegant display effect.

Reflect the height of the packaging:

● Color and pattern: The combination of emerald green and delicate floral patterns conveys the natural luxury of the brand.

● Material selection: The use of high-quality special paper and lining materials to ensure the durability and touch of the packaging.

● Printing process: The use of high-precision printing technology to ensure the clarity and texture of flower patterns.

● Structure design: The gift box adopts magnetic opening and closing design, which increases the convenience of use and the protection of the product.

Problems encountered and solutions:

During the design and production process, we encountered the problem of how to ensure the harmony of the emerald green background color and the floral pattern, and how to ensure the structural stability of the gift box while maintaining the beauty. Working closely with our suppliers, we conducted multiple material and process tests and finally settled on a solution that guarantees both clear patterns and long-lasting color consistency. In addition, in order to ensure the structural stability of the gift box, we have optimized the folding and bonding process of the gift box to ensure the stability of the gift box during transportation and use.

Market response and evaluation:

This "Jade Garden" series cosmetics gift box has achieved a very good response in the market. Consumers generally believe that this packaging is beautifully designed and high-quality, which not only protects the product well, but also enhances their purchasing experience. Shiseido's customer feedback shows that this packaging box not only increases the added value of the product, but also enhances the brand image, making the sales performance of the "Emerald Garden" series of products in the market exceed expectations. Shiseido spoke highly of our professional services and high-quality packaging design, believing that we have successfully communicated their brand concept and product characteristics to consumers through packaging design, effectively enhancing the brand's market competitiveness.