Shiseido New Year gift box packaging design cooperation case

What customers want: Shiseido wanted to design a gift box package for its New Year limited edition product collection, aimed at attracting consumers, especially during the Chinese New Year, while enhancing the brand image and market competitiveness of its products.

Design concept and function:

Our design concept is "the combination of festive and high-end quality", through the packaging design to convey Shiseido brand delicacy and festive atmosphere. The gift box uses bright red as the main color, symbolizing the joy and good luck of the Chinese New Year. The interior design has a special fixed slot to ensure the safety and stability of the product in the transportation process.

Reflect the height of the packaging:

● Color and pattern: The use of red as the main tone, to convey the festive and high-end visual effect.

● Material selection: The use of high-quality special paper and lining materials to ensure the durability and touch of the packaging.

● Printing process: The use of high-precision printing technology to ensure the clarity and texture of Shiseido logo.

● Structural design: The gift box adopts the open-close design, just like opening the door to welcome happiness, which increases the practicality of use and the interest of the product.

Problems encountered and solutions:

During the design and production process, we encountered the problem of how to ensure that the gift box would provide adequate product protection while maintaining its bright colors. After many material tests and structural optimization, we chose a special paper material that is both thin and strong, and designed a custom flannel lining inside to ensure the safety of the product during transportation and display. In addition, in order to ensure the structural stability of the gift box, we have optimized the folding and bonding process of the gift box to ensure the stability of the gift box during transportation and use.

Market response and evaluation:

This New Year gift box has received a very good response in the market. Consumers generally believe that this packaging is beautifully designed and high-quality, which not only protects the product well, but also enhances their purchasing experience. Shiseido's customer feedback shows that this packaging box not only increases the added value of the product, but also enhances the brand image, making the sales performance of the limited edition product in the market for the New Year exceed expectations. Shiseido spoke highly of our professional services and high-quality packaging design, believing that we have successfully communicated their brand concept and product characteristics to consumers through packaging design, effectively enhancing the brand's market competitiveness.