Shiseido high-end folio folding gift box packaging design cooperation case

What customers want: Shiseido wanted to design a festive foldable gift box for its high-end skincare line, aiming to enhance the brand image, enhance the holiday shopping experience for consumers, and highlight its products in a competitive market.

Design concept and function:

Our design concept is "the integration of festival festivity and luxury", through the packaging design to convey the high-end image of the Shiseido brand and the festive atmosphere of the festival. The main color of the gift box is bright red, symbolizing the joy and good luck of the Chinese New Year, while the gold Shiseido logo adds a sense of luxury. The interior design of the gift box is simple, providing sufficient space to adapt to different sizes of products, ensuring the safety and stability of products during transportation.

Reflect the height of the packaging:

● Color and material: The classic combination of red and gold is adopted to convey the festive and high-end image of the brand.

● Printing process: The use of high-precision printing technology to ensure the clarity and texture of Shiseido logo.

● Structure design: The gift box adopts the foldable design, which increases the convenience of use and the display effect of the product.

● Detail treatment: The fine treatment of the edges and the smooth lining of the interior demonstrate our extreme attention to detail.

Problems encountered and solutions:

During the design and production process, we encountered the problem of how to ensure that the gift box would provide adequate product protection while maintaining its bright colors. After many material tests and structural optimization, we chose a special paper material that is both thin and strong, and designed a custom flannel lining inside to ensure the safety of the product during transportation and display. In addition, in order to ensure the structural stability of the gift box, we have optimized the folding and bonding process of the gift box to ensure the stability of the gift box during transportation and use.

Market response and evaluation:

This high-end foldable gift box has received a very good response in the market. Consumers generally believe that this packaging is beautifully designed and high-quality, which not only protects the product well, but also enhances their purchasing experience. Shiseido's customer feedback shows that the box not only increases the added value of the product, but also enhances the brand image, making the sales performance of high-end skin care products in the market exceed expectations. Shiseido spoke highly of our professional services and high-quality packaging design, believing that we have successfully communicated their brand concept and product characteristics to consumers through packaging design, effectively enhancing the brand's market competitiveness.