Gucci classic pattern gift box packaging design cooperation case

What customers want: Gucci sought a novel packaging design to reinterpret its classic pattern and hoped that this design would enhance the customer's out-of-box experience while maintaining the brand's high-end image.

Design concept and function:

Our design concept is "the fusion of classic and modern", combining Gucci's classic patterns with modern design elements to create packaging that is both brand characteristics and modern aesthetic. The box uses light green as a base color and is printed with Gucci's signature floral pattern, showing an elegant and understated sense of luxury. The internal design of the packaging box has a special fixed slot to ensure the safety and stability of the product during transportation.

Reflect the height of the packaging:

● Color and pattern: The combination of light green and classic patterns reflects the brand's long history without losing a modern sense.

● Material selection: The use of high-quality special paper and lining materials to ensure the durability and touch of the packaging.

● Process details: The use of high-precision printing process, so that the pattern more clear and three-dimensional.

● Structure design: The packaging box adopts magnetic opening and closing design, which increases the convenience of use and the protection of the product.

Problems encountered and solutions:

During the design and production process, we encountered the problem of how to ensure the clarity and color consistency of the classic pattern against the new color background. Working closely with our suppliers, we made several proofs and adjustments, and finally settled on a solution that ensures both clear patterns and long-lasting color consistency. In addition, in order to ensure the structural stability of the packaging box, we have optimized the folding and bonding process of the packaging box, ensuring the stability of the packaging box during transportation and use.

Market response and evaluation:

This classic pattern gift box has achieved a very good response in the market. Consumers generally believe that this packaging is beautifully designed and high-quality, which not only protects the product well, but also enhances their purchasing experience. Gucci's customer feedback shows that the box not only increases the added value of the product, but also enhances the brand image, making the product's sales performance in the market exceed expectations. Gucci spoke highly of our professional services and high-quality packaging design, believing that we have successfully conveyed their brand concept and product characteristics to consumers through packaging design, effectively enhancing the brand's market competitiveness.