Personalized visual expression of cosmetic packaging design---- YingMei Packaging

The function of cosmetic packaging. Cosmetic packaging, known as the "silent salesman", is an important part of brand design through the visual Chinese image system. Cosmetics enterprises as a fashion consumer goods, in addition to the development of China has a certain use effect, there is a traditional culture, is the use of function and the combination of spiritual world culture, this "fashion" and "cultural" is the taste of China's cosmetics. In addition to product advertising and product counter display, packaging is also an extremely important link, suitable packaging can not only attract the attention of consumers, but also can reflect the brand's taste vividly.

Clever use of color costume, optimize graphic design. The packaging of cosmetics is a colorful world. Different brands of cosmetics will choose the right color according to their own characteristics. White, green, blue, pink and so on are the most common, while purple, gold and black symbolize a mystery and nobility, which can be used to produce high-end, more personalized cosmetic product packaging. For example, Lancome Genifique Essence muscle base liquid, which won the first prize of the 2010 Jia Ren International Beauty Award, selects noble black and silver, and proves the incomparable power and excellent charm of "Little black bottle" from the aspects of innovation, functionality, fashion, texture, concept and emotion of the packaging design.

Because of its distinctive characteristics, personalized graphics are used as a unique symbolic language in the design of cosmetic packaging structure, which can fully reflect the characteristics of Chinese products, indicate the composition of the company's products and show the use of products. In the creativity of cosmetics packaging graphics, we should fully grasp the product positioning, so that it is consistent with the color, text and shape of the packaging. A beautiful butterfly is designed on the outer box of Anna Sui Rock Me Summer of Love, representing the vitality and freedom of Anna Sui, symbolizing the totem spreading peace, love and music. Between the shades of pink and pink, the night stars add luster to the sky. The romantic cultural color of the guitar bottle body and the outer box can perfectly echo with the rock mood, making the design of Chinese enterprises' management products and the strategic positioning of market economy development reach a harmonious social unity.