The current packaging industry is developing in a personalized and characteristic way. The design of cosmetic packaging boxes has been greatly improved in terms of technology, materials, and colors. Different methods are used to better attract customers, so that customers not only have visual The experience on the phone and the experience on the hand.



There are strong improvements in craftsmanship, materials, and colors, and we use different methods to better attract customers, so that customers not only have a visual experience but also a tactile experience. The color of the packaging is the key to attracting customers. Cosmetic box designs generally use brighter colors. When people look at a product, they must first become interested in the color of the product before purchasing it, so you must seize the customer's opportunity to buy first. At the same time, good colors are also advertising for your products. Even if some customers are not enough to buy them, they can at least let them know about your products, which has a communication effect. As long as your products are good and the publicity of customers is added, your sales will naturally increase. There will be less.



The design quality of cosmetic packaging boxes is also the key to whether you have good communication. If your colors are attractive and your structure is good-looking but you don’t care about the quality, it will be a one-time deal and it will also bring disadvantages to your company. Reputation, there is an old saying "I'd rather not make it than buy a fake" refers to the quality of the product. Only with good color, good structure and good quality will your product be recognized by customers and your reputation will be very good. Well, the popularity will also increase.

In response to everyone's request, many fans left messages in the background for the well-known design award works in 2021, saying that they would like to see the design of high-end tea packaging boxes. Today, Yingmei Packaging Box Manufacturer has compiled a Di Bo'er tea treasure. The new Chinese-style packaging is mainly to express Unreplicable national characteristics and historical heritage.



The packaging box design of this product, the cover is designed with a symbol in the shape of a grainy tea leaf. The new stylistic visual poem with the ending number between "poetry" and "painting" forms a new visual language, with blue and gold contrasting colors. It shows noble beauty, bids farewell to the destructive opening method of traditional tea packaging, and gives users a better interactive experience. On the premise of meeting the public's aesthetic needs, each product packaging box design must have its own characteristics and creativity. People While using various products, it is also necessary to relax. At the same time, product packaging design is also a manifestation of the pursuit of a sense of ritual.



In the new consumer era where appearance is important, Yingmei Packaging is increasingly emphasizing the design value of product packaging boxes. For gift packaging that needs to convey emotions, it must not only have a good-looking appearance, but also have an interesting soul.

Today's Chinese big-name cosmetics packaging box design is a pursuit of combining with traditional culture, reflecting its own unique wisdom and atmosphere of The Times, and striving for a high degree of unity of form and connotation.

For example, the scientific, logical and rational style of German design, the elegant and romantic style of Italian design, and the novel, dexterous, lightweight and delicate of Japanese design are full of human touch, all of which are rooted in their different cultural concepts. China's packaging design style tends to be smooth, complete morality and symmetrical and complete form, which is also the psychological commonality of the Chinese nation. In 2008, Baicaoji launched a new brand image, stylish but without losing the details of the Chinese consumer packaging, and won the 2008 five packaging design silver awards.

The new image of Baicao series is more simple and delicate, integrating international fashion elements and traditional Chinese style, fashion without losing Chinese tradition. In the new packaging design, a group of 100 herbs are covered on the bottle cap to interpret the meaning of the "hundred grass ring". The shape of the bottle draws inspiration from traditional Chinese elements. The body of the bottle and the "Tuanhua" cap, like a delicate Chinese seal, reflect the Chinese culture that the brand has always contained.

Gift box packaging design includes modeling design, also known as body design, which mostly refers to the modeling of packaging containers. It uses aesthetic principles, through the change of shape, color and other factors, in visual form. Gift box packaging is not only delicate appearance, but also reliable protection of goods.





According to the scientific principle of the external and internal structure of the packaging for specific consideration of the design, packaging structure design from the protection of packaging, convenience, reusability and other basic functions and production conditions.



A good structural design should take effective protection of goods as the primary function; Secondly, the convenience of using, carrying, displaying and shipping should be considered; Also try to consider the ability to reuse, can display the contents and other functions.

Brand effect refers to the phenomenon caused by the management of intangible resource assets by well-known brands or strong brands, which can bring new economic and social utility to its owners or operators. In daily study life, some student consumers are "not famous brands do not buy.

" One of the important reasons is that the brand product is a symbol of high quality and high reputation, condensing the spiritual style and characteristics of the enterprise, and can bring a lot of time value and credibility to consumers. When women buy cosmetics, they mainly rely on their own brand effect to trigger the purchase of service behavior. If a country's cosmetics packaging design brand is not well-known, even if consumers do not use it, they will buy it because of the brand research value.



Cosmetic packaging box design can be cultivated to have a kind of ideal belief, well-known brands have brought cybersecurity commitments to the purchaser, which can effectively help Chinese consumers identify and choose goods. An influential enterprise to achieve a good brand effect must fully reflect the unique connotation of the brand, not only to establish a distinctive image temperament, but also to continuously improve the quality of technical product production, in the publicity and education efforts and visual communication to consumers intuitive information.



The connotation of brand culture is the basis of enterprise vitality, and packaging is the comprehensive embodiment of brand culture and product characteristics, which is directly related to consumers' cognition of products and plays a vital role in promotion.