The purpose of cosmetic packaging design innovation - YingMei Packaging

The innovation of environmental issues provides more convenient communication activities, and has become the main working communication mode of science and technology information technology exchange in the world. Therefore, in the context of the rapid and healthy development of modern urban commercial service society, products and cosmetics packaging forms to meet individual needs. Cosmetic packaging design should reflect the harmony of commonness and personality, and pursue the overall unity of beauty in the design process.

General cosmetic packaging design is often based on geometric graphics, but personalized packaging design should have a unique style. In the personalized expression of cosmetic packaging, bionics based on natural objects is a common design technique. Different from the previous single geometric cosmetic packaging, the bionic design is friendly, lively and interesting, and realizes the perfect unity of practicality and personality. French designer Alexis Mabille took inspiration from the lotus flower, the embodiment of beauty and femininity, to create the Lancome India Lotus Box makeup set. Lotus is the symbol of skin care products in the early days of Lancome brand. The package is exquisitely conceived and crafted like a piece of jewelry: when the package is closed, the makeup inside is hidden in the smooth lines of platinum; The package opens like a golden lotus, with two-tone eyeshadow, lip gloss, lipstick, and two mirrors cleverly placed inside six petals. The designer perfectly expresses the luxury of the brand in a very modern way.

Provide some commodity economic information, improve the enterprise brand grade. The text on the structural design of cosmetic packaging is a very important Chinese element, and it is also an important theoretical basis for influencing consumers to choose cosmetics. The text content mainly includes brand name, description, date and so on. When designers analyze the text teaching design of cosmetic packaging, they can achieve comprehensive development considering the relationship between their own brands and products. For the whole country, we should be more easy to remember but not lose personality, and the overall layout and style can arouse the pleasure of consumers.

Therefore, the design method of writing system not only provides more convenient communication activities in font, sentence and learning environment issues, but also becomes the main work communication method of science and technology information technology communication in the world. Therefore, in the context of the rapid and healthy development of modern urban commercial service society, the packaging of products and cosmetics should be well matched, the color and stroke should also be processed, and the comprehensive effect should be truly perfect, which has become a more powerful means of promotion.