The color in the high-end packaging design requires eye-catching, strong contrast, and strong attractiveness and competitiveness to arouse consumers' desire to buy and promote sales. For example, food categories and bright and rich colors, mainly warm colors, highlight the freshness, nutrition and taste of food; Medicine and simple warm and cold colors; Soft midtones are commonly used in cosmetics; Hardware, mechanical tools commonly used blue, black and other calm color blocks, to indicate solid, children's toys commonly used bright bright pure color and a variety of color blocks with strong contrast between cold and warm, in line with children's psychology and hobbies;