Color has a stimulating effect on vision, and often has the power to seize people in visual communication design, and the correct use of color in high-end packaging box design can play a role in the visual impact of consumers.

The high-end packaging box design of "far look at the color and close look at the flower" and "seven points of color and three points of flower" shows that color is very easy to cause people's emotional response and change.

The special sensitivity of human vision to color determines the important value of color in the visual communication of high-end packaging box design. Color contrast refers to two or more colors, compared with the space or time relationship, can compare a clear difference is called color contrast relationship.

The main key to color contrast is the contrast of the three elements of color: color contrast, brightness contrast, purity contrast, and the contrast of cold and warm color is also crucial.

Under the trend of ecological environment protection, only the product packaging design that does not pollute the environment and recycles environmental protection can become the choice of consumers.

The visual recognition in packaging design is to pay attention to the level of clarity of color matching, and good visual recognition is very important in the visual communication design of advertising, packaging, graphic design, etc.

In many products convenient, are more attention to green environmental protection. The awareness of environmental protection in modern society has become the consensus of most countries in the world.

This is an oil company corporate custom gift, is opened in Belarus, a Japanese oil company, designed and customized for partners, presenting a unique Japanese culture. Design a creative box in the form of three towers, taken from the external building shape of the oil company.

Sushi is a traditional Japanese cuisine, the image is full of vitality and full life, in this way for the partner to leave a Japanese impression. All packaging materials are environmentally friendly, corporate gift packaging illustrations reflect the multi-faceted culture of Japan, rich and creative.

The illustrations used on these creative boxes are filled with more detail about tradition, history and culture than just sushi. In addition to the detail of the illustration, the color scheme is also very exquisite, choosing bright and saturated colors to create a sense of celebration and emphasize positive emotions. What makes this illustration worth learning is that it creates a rich sense of atmosphere and richness.

The so-called gift exchange, every festival, visiting relatives and friends, human relations are indispensable gifts. With the development of society and the improvement of people's living standards, the external image of gift packaging boxes will pay more attention, and the rise of packaging design is also the trend.

Gift box packaging serves consumers. Then there is a direct relationship between the design positioning of the gift box packaging and the needs of consumers. The reason why successful gift box packaging can impress people depends on the innovation and creativity of the new era trend. How to reflect this? Innovation is not to catch up with the trend, according to the product brand and other elements of comprehensive consideration.

Different packaging should be matched with different colors, so that consumers have different psychological effects, some of the text content of the packaging can also produce considerable psychological effects for consumers. Seeking novelty, beauty, change, like the pursuit of freshness is the common psychology of people. Most people are used to seeing the packaging of modern design style, and have a great interest in the packaging of traditional culture. The design of gift packaging boxes should pursue innovation in design and production according to this psychology of the public. Avoid commercial, from the actual combination of consumer and product characteristics, design scheme.

What are the characteristics of product packaging design illustration? It starts with words, blends with books, pictures and words complement each other. Illustration is not only a visual conveying design of plane, but also a three-dimensional spatial structure design, through the form of modeling language to vividly express the main content of the book.

Those ideas that need to be expressed in concrete words are presented in front of readers through abstract and visible concrete images, giving readers visual artistic appreciation and impact.

Illustration design is divided into the scope of visual transmission, product packaging design illustration between art and design, not only a text-assisted picture performance, but also advertising in modern society.